LANDCROS Play: The Next Generation
LANDCROS Play is a gamified operator experience designed to attract new audiences and the next generation to the construction industry.
The arcade-style video game allows users to fully experience the cab of the LANDCROS One concept excavator in a simulator-style operator challenge. It will be a huge attraction at SaMoTer in Verona, where it makes its European exhibition debut on 6-9 May.
LANDCROS Play: The Next Generation
LANDCROS Play is a gamified operator experience designed to attract new audiences and the next generation to the construction industry.
Built For The Future
The development of the game responds to the challenge of attracting new talent to the construction industry. It also symbolises the Hitachi brand’s transition to LANDCROS, which will be complete in April 2027.
On the Road at Events
LANDCROS Play has already appeared at dealer open house events across Europe and HCME’s annual dealer event – where visitors were eager to play and compete for the highest score, while showing off their skills. It can be easily transported and set up at different locations, so can be repeatedly used across HCME’s European markets.
What Comes Next?
A global roll-out through a dedicated gaming platform is in the pipeline for later this year. A release on Steam is also under consideration, which would extend the experience beyond the event environment to operators everywhere.
